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La empresa es el mensaje Ampliar



La empresa es el mensaje

Sergio Godoy

Disponibilidad: Producto disponible

10.677,04 CL$
Sinopsis: La empresa es el mensaje. Estrategia y comunicación revisa los aspectos esenciales que deben manejarse en la gerencia de Asuntos Corporativos de una organización. Aborda temas tales como comunicaciones internas, externas, manejo de crisis y medios digitales. Así la comunicación estratégica se considera una poderosa herramienta para el éxito de los negocios y la creación de valor en la empresa.

DATOS DEL LIBRO

  • ISBN: 9789567402373
  • ISBN ed. impresa:
  • Páginas en papel: 234
  • Idioma: español (Traducción de )

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